Wine tasting is mind tasting | Food and Drink

When you taste wine or food, are you tasting with your nose and mouth, or your mind? Consider this:  in India, Hindu customers once marched against a dozen locations of McDonald’s; where, because of dietary restrictions, McDonald’s sells no beef product (only vegetable and lamb burgers).  What raised their ire?  They had heard about a lawsuit in the U.S. brought by a group of vegetarians against McDonald’s for flavoring their fries with a “natural flavor” derived from beef extract, which they the Hindus were also unknowingly consuming (see New York Times Archives on McDonald’s eventual settlement). What is interesting about this.. VIEW MORE »